PENGARUH PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF MAHASISWA

Abstract

This study is motivated by the rapid development of technology, including the widespread use of digital wallets such as ShopeePay, which was reported by Momentum Works as the most widely used digital wallet in 2021. The purpose of this study is to examine the influence of digital wallet usage on the consumptive behavior of students at STAI KH Abdul Kabier. The research employed a quantitative correlational method, with a population of 236 students from the 2020–2023 cohorts and a sample of 71 students selected using purposive sampling. Data were collected through questionnaires and analyzed using instrument tests, assumption tests, and hypothesis testing with the assistance of SPSS 25. The results show that digital wallet usage influences students' consumptive behavior by 47.6% (moderate influence), while the remaining 52.4% is affected by other factors not examined in this study.