FAKTOR PENYEBAB MAHASISWA PRODI EKONOMI SYARIAH LEBIH MEMILIH MENABUNG DI BANK KONVENSIONAL DARIPADA DI BANK SYARIAH

Abstract

The problem discussed in this journal is the tendency of students of Islamic economics study program to prefer saving in conventional banks. This study aims to analyze the tendency of students of Islamic economics study program to prefer saving in conventional banks. The research method used is a qualitative method, the type of research used is descriptive. The results of this study indicate that the factors that tend students of Islamic economics study program to prefer saving in conventional banks are due to cultural factors, location, family, promotion, service and internal/personal factors. Of the 34 students who became respondents, there were 17 students who were influenced by external factors and 7 students who were influenced by internal factors